MoneyGram Haas F1 Staff as we speak introduced a brand new partnership with Chipotle Mexican Grill (NYSE:CMG), forward of the 2023 FIA Components 1 World Championship.
The Chipotle Mexican Grill emblem will function on each the nostril and facet of the VF-23, racesuits of MoneyGram Haas F1 Staff drivers Kevin Magnussen and Nico Hulkenberg and crew attire.
The most recent American sponsor of the crew will activate digitally season-long, with a selected deal with amplification on the three races on residence soil – the Miami Grand Prix on Might 7, the US Grand Prix on the Circuit of the Americas on October 22, and inaugural Las Vegas Grand Prix, happening on the night of November 18.
The Fortune 500 firm, primarily based in Newport Seashore, California, makes a speciality of responsibly sourced, classically cooked, actual meals made-to-order with sustainable and moral practices at its core.
A pacesetter and innovator within the meals business, Chipotle Mexican Grill has almost 3,200 eating places with over 100,000 staff working throughout America, Canada, UK, France, and Germany.
“We’re delighted to be working with Chipotle, bolstering our American partnership portfolio,” shared Guenther Steiner, Staff Principal of MoneyGram Haas F1 Staff.
“Their crew has been implausible to work with and we share a really comparable ethos in how we function – with transparency, integrity, and keenness. Having one other main American model be a part of us means our residence races are going to get that a lot busier, however it’s an excellent alternative to achieve new audiences throughout the States, a key goal for all inside Components 1 as we speak.
“Our partnership can even lengthen past the racetrack, with each organizations caring deeply about native communities and charity initiatives – there actually are not any limits to what we will obtain collectively.”
“F1’s meteoric rise in the USA has modified the best way sports activities leagues create emotional connections with followers,” stated Chris Brandt, Chief Advertising Officer at Chipotle.
“We’re extraordinarily pleased with our Actual Meals for Actual Athletes platform and our partnership with the Haas crew will assist develop Chipotle fandom to new shoppers each within the U.S. and internationally.”
The partnership between the MoneyGram Haas F1 Staff and Chipotle was facilitated by international sports activities advertising and marketing company rEvolution, which serves as Chipotle’s gaming and esports AOR.