launches, liveries, drivers and sponsors

Weeks of launches and displays by the groups of Method 1 forward of the beginning of the subsequent season.

We’re not even midway by the calendar of launches of the brand new Method 1 vehicles that may run the 2023 season, however we’re already tremendous excited and passionate about what we’ve seen and a lot but to be revealed.

MoneyGram Haas Method 1 Staff opened the season

The calendar of recent staff displays opened within the final week of January with the launch of Staff Haas, which thus inaugurated the lineup of official displays, adopted once more in the identical week by Staff Oracle Pink Bull Racing.

Staff Haas was actually keen to point out off the brand new livery wherein the emblem of recent title sponsor MoneyGram Worldwide Inc. dominates, coming to model and personal the attractive VF-23 after just a few years marked by difficulties. Earlier Title Sponsorship of Staff Haas had in truth been established with the Russian large Uralkali, had, nevertheless, been abruptly terminated after just one 12 months following the Russian invasion of Ukraine final February.

New look then for the one American staff on the grid. The truth is, Haas F1 Staff debuted within the FIA Method One World Championship in 2016, relies in america on the identical campus in Kannapolis, North Carolina, the place its Stewart-Haas Racing staff engaged in NASCAR and a a number of winner within the totally different divisions of the championship can be based mostly.

The drivers who will run the 2023 season of the FIA Method 1 World Championship are Denmark’s Kevin Magnussen (in his ninth F1 season after an unimaginable 2022) and Germany’s Nico Hülkenberg.

The brand new livery seems to be modern, extra trendy and a bit extra aggressive than final 12 months, with the addition of black on the facet bellies.

MoneyGram Haas Method 1 Staff: the sponsors

Along with MoneyGram the opposite companions who’ve visibility on the automobile and drivers of Staff Hass are:

  • Palms Angels, modern clothes and life-style model.
  • Oakberry, an organization based in Brazil and thus far the biggest açai model on this planet.
  • Alpinestar, the world’s main producer {of professional} motorsport merchandise, from protecting airbags for motorcyclists to clothes, technical footwear and helmets.
  • Hantec Markets, a web-based monetary dealer working worldwide.
  • Opensea, one of many world’s main NFT marketplaces.
  • Schuberth helmets , Taittinger champagne, and Denmark’s Tricorp Workwear, which produces sustainable workwear.


Staff Oracle Pink Bull Racing launches the brand new RB19 from New York

New automobile for world champion Max Verstappen and teammate Checo Perez, livery virtually equivalent to final season’s however with just a few extra sponsors including to Staff Pink Bull‘s exceptional record of companions.

Staff Oracle Pink Bull Racing: the sponsors

Certainly, the presence of Rokt, a main ecommerce expertise firm that joins the staff’s different sponsors, is kind of noticeable:

  • Oracle the extremely prestigious pc expertise company in Austin Texas, which provides the staff its identify
  • Bybit principal staff companion
  • Castor Staff attire companion
  • New Period headgear companion
  • TAG HEUER staff companion
  • BMC staff companions
  • Money App Official monetary schooling companion
  • Blenders eyewear companion
  • Onerous Rock WorldwideViewing companion
  • Rauch staff companions
  • Pirelli staff companion
  • Walmart staff companions
  • América Movil staff companions
  • Poly headset and video conferencing {hardware} companion
  • Therabody Restoration companion
  • Ocean bottle staff companion
  • Pokerstars Gaming and leisure companion
  • Armor All official auto cleansing and automobile companion
  • Gold Normal staff companion

Then to proceed with different prestigious manufacturers equivalent to Honda, Mobil 1, Esso, Zoom, Siemens, Arctic woolf, Hewlett Packard Enterprise, AT&T, DMG MORI, Hexagon, Ansys, PWR, Sabelt.

It guarantees to be an thrilling season for Christian Horner, Staff Principal and CEO of the Oracle Pink Bull Racing staff, and his whole staff.


Williams Racing unveils new livery and new Gulf Oil Worldwide sponsor

With the brand new FW45 additionally comes new sponsor Gulf and a brand new American driver, 22-year-old Logan Sargeant, who’s making his Method 1 debut this season.

New companions and new driver testifying to the will to develop and return to aggressive ranges that possession, Dorilton Capital, expects from a staff as emblazoned as Williams.

Along with Gulf Oil Worldwide we see the emblem of Stephens changing into the staff’s Official Banking Companion, that of Michelob ULTRA, an American beer model that’s a part of the Anheuser-Busch Group, and PureStream.

One element that everybody will definitely have seen is the confirmed presence of DURACELL as one of many staff’s important sponsors, which adorned a part of the automobile within the form of a stack. An ideal instance of how Method 1 at all times manages to invent new methods to speak sponsorship in modern methods.


Elegant but racy, right here from Zurich is the brand new livery of the C43 Alfa Romeo F1 Staff Stake.

The drivers discovering the brand new livery, designed by the Alfa Romeo type middle, are Valtteri Bottas and Zhou Guanyu, and the very first thing we discover is the presence of the brand new Title Sponsor Stake brand.

A deal that had lengthy been introduced and brings with it a wave of freshness and innovation as evidenced by the phrases of Bijan Tehrani, co-founder of Stake: “We couldn’t be extra excited to hitch a legendary F1 staff that shares with us the identical ambitions for development and success. Alfa Romeo F1 Staff Stake will broaden our alternatives for fan engagement by model integration and activation. We’re absolutely dedicated to enhancing race weekends by creating distinctive experiences for all Alfa Romeo F1 Staff Stake followers, rising viewers engagement within the digital area.

What to say. The 2023 season is already trying its finest; it should actually be filled with challenges on and off the monitor. The expansion in international companion presence more and more demonstrates the power and potential of this sports activities platform as a novel and highly effective advertising and marketing instrument.

The season is about to start, however if you want data relating to funding alternatives in Method 1, please be at liberty to contact us immediately.