Jersey Mike’s Takes A big March Chew Of The Trigger Advertising Sandwich…
A lot has been made with regard to trigger advertising and marketing previously three years…it’s not simply what do you stand for, however what are you doing to again up what you say?
One of many client manufacturers who spends broadly within the extremely aggressive sandwich trade is Jersey Mike’s, and later this month, the chain, which began in Level Nice, New Jersey, is doing simply that…amplifying their trigger advertising and marketing outreach louder than they ever have earlier than.
Hoping to lift a record-breaking quantity for charity this March, Jersey Mike’s is utilizing its thirteenth Annual Month of Giving fundraising marketing campaign, by becoming a member of forces with greater than 200 native charities.
Throughout the month, prospects could make donations by way of the Jersey Mike’s cellular app or onsite. Charities embrace hospitals, youth organizations, meals banks and extra. As added incentive, particular offers will likely be introduced every week on Twitter and thru Jersey Mike’s e-mail membership.
The marketing campaign culminates with the nationwide occasion, Day of Giving, on Wednesday, March 29, when native Jersey Mike’s house owners and operators will donate their assets and each single greenback that is available in to native charities.
On the first nationwide fundraiser in 2011, all of Jersey Mike’s 454 places raised $600,000 for 66 charities. Since then, Jersey Mike’s annual Month of Giving has raised greater than $67 million for native charities. This March, Jersey Mike’s hopes to exceed final yr’s record-breaking nationwide fundraising whole of $20 million and assist native charities striving to meet their missions and make a distinction.
In every market, restaurant house owners choose charities that assist native neighborhoods and construct a stronger group.
Whereas it’s their largest stand for trigger, it isn’t the one place you discover Jersey Mike’s tied to sport. Along with now being the title sponsor for Rutgers’ enviornment, the corporate was the Colonial Athletic Affiliation (CAA) Presenting Sponsor of the 2022 CAA Males’s Basketball Championship, as effectively delving into esports activation with Workforce Liquid and different properties.
Additionally they mixed their push for gamification this previous fall by way of relationships they’ve with over 40 Energy 5 conferences to construct engagement and model affinity by way of social.
Nonetheless the top of the month is all concerning the name to motion for {dollars}. Since Month of Giving started in 2011, maintain amplifying a effectively executed and messaged campaign, that actually isn’t any bologna.
