How and why does BWT sponsor System 1?

Brief for ‘Finest Water Expertise,’ BWT are one of many many large manufacturers concerned in F1 sponsorship. On this characteristic you’ll study what makes them particular and the way they’ve benefitted from forming partnerships in F1…

BWT is an Austrian water brand, and their involvement in F1 has concerned partnering with totally different groups and drivers. Their sponsorship of the Power India/Racing Level F1 staff might be what they’re finest identified for, because the partnership concerned a novel pink livery. Nevertheless, you will need to look deeper into the model’s motorsport sponsorship programme- they definitely current an fascinating case research. Their sponsorship programme even extends to ‘grassroots’, as they’re additionally investing within the F1 feeder ladder. This demonstrates BWT’s understanding of the potential development of motorsport, they usually may current an fascinating mannequin for different manufacturers seeking to get entangled in motorsport sponsorship.

The Austrian model paved the way when it comes to water therapy in Europe, offering clear water from faucets and water dispensers. Their policy revolves around not selling plastic water bottles because of the destructive impacts losing plastic can have on the atmosphere. These distinctive rules make BWT a worthwhile presence in F1, particularly when you think about the game’s pledge to turning into extra sustainable by lowering their carbon emissions- demonstrated by formidable sustainability targets.

BWT’s partnerships with F1 groups

As beforehand talked about, BWT’s most notable involvement in F1 has been by way of staff sponsorship. For years they’d a robust relationship with Aston Martin, which noticed BWT set up themselves as the principle sponsors of Aston Martin’s F1 staff, beforehand generally known as Racing Level Power India and Racing Level. This partnership started again in 2017, and it helped construct BWT a platform in F1- the deal noticed the entire Racing Level Power India automobiles swap to pink liveries, the principle color of the Austrian model. The pink automobiles introduced a number of business success for BWT attributable to how a lot they stood out. However, following changes to the Aston Martin team’s strategy and a desire to revert to Aston Martin’s iconic green liveries, the brands ended their partnership in 2021.

The tip of this partnership didn’t finish BWT’s sponsorship of F1 nonetheless, as in 2022 they introduced a contemporary partnership, this time with the Alpine F1 staff. Sponsoring Alpine is sensible for BWT, because the model’s shared rules make them good partners- not solely are Alpine an thrilling staff, however they’ve additionally pledged to use their platform to bring important social matters to the light. This goes hand in hand with BWT’s mission to ‘Change the World- sip by sip’. This alignment of values is symbolised by the pink and blue Alpine automobile livery, because the pink represents BWT’s mission to make ingesting water extra sustainable.

The sturdy relationship between the 2 manufacturers is emphasised by Cedric Journel, Alpine Gross sales and Advertising Vice President, ‘We are excited to announce that BWT will be the title partner for Alpine F1 Team for the next years. Both Alpine’s and BWT’s sustainability agendas are fully aligned on eliminating single use plastics and we are pleased to join forces to convince many people around the globe, our employees, partners, customers and fans to reduce plastic waste. In parallel we will use the huge global platform F1 provides to support BWT in their fight against the unfair distribution of clean, safe and healthy drinking water.’

BWT want to use their distinctive platform as an F1 staff sponsor to propel the problems of unsustainable sources and accessibility to wash water. As beforehand talked about, their emblem is current on Alpine automobiles, in addition to their iconic pink liveries, and this partnership will see the Alpine staff assist push BWT’s message. It’s also important to shed light on the incredible work BWT do to provide clean water to people in less developed countries, as they are running a project to build 10,000 wells in Gambia, Tanzania, and the surrounding area.

Different involvement in motorsports

By their involvement in motorsports apart from F1, BWT spotlight the actual fact they perceive how important a platform the motorsport world gives. The BWT pink liveries can be seen competing within the System 2 Championship, as BWT are the official title sponsor of BWT HWA RACELAB. In addition they spend money on the improvement of upcoming expertise, as seen by way of their presence in System 4 with the BWT Mücke Motorsport staff. It’s clear to see the Austrian model has developed a love for motorsport, and this ardour permits for them to type particular relationships. This transformation of sponsorships into partnerships is the important thing to getting probably the most out of your business offers.

High drivers endorsing BWT

BWT’s involvement in F1 even extends to partnerships with particular person drivers, as they’ve been endorsed by a few of the sport’s best athletes. Sebastian Vettel grew to become an official accomplice to the model in 2021 as part of the partnership with the Aston Martin F1 staff. The partnership with the German icon noticed Vettel turn into the face of varied BWT campaigns, including the conversion of selected schools into ‘Bottle Free Zones’. Vettel made for a logical model ambassador because of the work he does to assist drive ahead the ‘Save the Planet’ motion.

After the partnership with Vettel ended together with the Aston Martin one, BWT recruited 2-time world champion, Fernando Alonso. The Spaniard used to put on a pink helmet, with the model’s motto, ‘Change the World- sip by sip’.

The advantages of the BWT-F1 relationship are mutual- clearly F1’s international platform is invaluable to BWT, as they’re able to push their message to followers all around the world, nonetheless F1 additionally profit from having such an eco-friendly model of their nook. It consolidates their motion to assist make their sport extra sustainable, as in 2019 they announced a plan to become carbon neutral by 2030. BWT and F1 having widespread objectives has made F1 an atmosphere which the water model can actually thrive in, and it’ll be fascinating to see what comes subsequent.  Possibly we may see F1 turn into a ‘Bottle Free Zone’ within the close to future…