F1 23 groups: launches, liveries, drivers and sponsors

And after the 4 first launches of the MoneyGram Hass F1, Oracle Purple Bull Racing, Gulf Oil Williams and Alfa Romeo F1 Staff Stake groups, come the displays of the brand new liveries of Scuderia AlphaTauri, Aston Martin Aramco Cognizant and McLaren Racing.

The second tranche of crew launches for the 2023 Formulation 1 season begins with Scuderia AlphaTauri.

The Italian crew presents the brand new AT04 livery and the brand new Alpha Tauri AW23 assortment straight from the runways of New York Trend week.

The primary huge information from the Formulation 1 is actually the brand new Title Sponsor Orlen, featured very visibly on the fairing and on the drivers’ overalls. Many anticipated a dominance of the colour purple, simply due to the presence of the brand new companion, however really blue and white are the colours of the brand new AT04 as per custom.

PKN ORLEN is among the largest oil and fuel corporations in Central Europe, a worldwide model, working on 6 continents, in additional than 100 nations around the globe. As soon as once more proof that Formulation 1 is an unbelievable and highly effective world advertising and marketing platform, providing numerous ranges of sponsorship applications to every kind of corporations.

Confirmed sponsor FlexBox, whose brand is again on the machine.

Staff AlphaTauri additionally provides companion within the
suitcase sector to its listing of partnerships
in addition to different Formulation 1 groups. Suitcases and journey baggage are a necessary merchandise for drivers and employees who journey the world year-round; simply suppose that the 2023 Formulation 1 calendar consists of 23 races, beginning in March in Bahrain and ending in November in Abu Dhabi.

Due to this fact, the collaboration with Swedish model Carl Friedrik, the crew’s new official baggage provider, is ideal.

Carl Friedrik is a leather-based and journey items model based in 2012 by Swedish brothers Niklas and Mattis Oppermann, who will launch a limited-edition carry-on suitcase in collaboration with Scuderia AlphaTauri particularly for this partnership, with unique colours and supplies impressed by the Italian Formulation One crew.


McLaren celebrates an vital anniversary by unveiling the brand new MCL60 with the youngest pair of drivers on the grid.

Lando Norris and Oscar Piastri kick off a brand new chapter in McLaren historical past within the very yr of McLaren Racing‘s sixtieth anniversary celebration.

Unveiled on the McLaren middle in Woking the great new McLaren MCL60. 60 just like the 60-year anniversary of the British crew. So begins a brand new journey with the transition of Andrea Stella from Govt Director to F1 Staff Principal and the arrival of FIA Formulation 2 champion in 2021 Oscar Piastri who will be part of beloved Briton Lando Norris.

The principle information is exactly the arrival of the brand new driver who replaces Australian Daniel Ricciardo.

Oscar Piastri makes his Formulation 1 debut with McLaren after a sequence of occasions that noticed him concerned in a dispute along with his presedent crew final yr.

He thus makes his McLaren debut right now alongside Lando Norris, a younger and definitely fierce duo, able to combat for high spots on the grid within the upcoming season that’s about to start and likewise in advertising and marketing and activations. The McLaren crew is actually some of the energetic groups in creating content material and activations that they unfold throughout all social media platforms to interact and have interaction followers. And the riders are unbelievable professionals even once they take off their helmets and depart the observe. Excellent and robust testimonials for the crew’s company sponsors.

Actually additionally due to the media energy and creativity of the crew and drivers, the listing of sponsors and companions of the McLaren crew is basically lengthy, prestigious and constant.

BAT, OKX in cryptocurrency exchanges, the blockchain Tezos, by way of Dell Applied sciences, Android, Google Chrome very massive and visual on the highest of the machine, Darktrace, alteryx, DP World (new sponsor as of this season), arrow, Hilton, Unilever, Jack Daniels, Tumi, DeWalt, CocaCola, Goldman Sachs, Deloitte, Cisco, Richard Mille, New Period, SunGod and lots of others.

McLaren confirms partnership with Castore, an attire model that introduces new 2023 teamwear line already in the stores.

The ever-present papaya shade, but additionally a number of black characterize the brand new livery of the attractive MCL60.


Nice anticipation for the launch of Aston Martin Aramco Cognizant AMR23, which introduces its new driver…Fernando Alonso.

From the model new Headquarters on the Silverstone circuit, Chairman Lawrence Stroll and Staff Principal Mike Krack welcome a number of champion Fernando Alonso who leaves Alpine and involves Aston Martin; new huge journey, “maybe the most important journey of my life” for the 41-year-old two-time world champion who goes to hitch the younger Canadian Lance Stroll.

That is actually the most important information that the for the British crew that replaces German champion Sebastian Vettel, who retired in 2022 from Formulation 1.

Title Companion Cognizant and Strategic Companion Aramco are confirmed with nice model visibility on the automobile and drivers and are accompanied by many current sponsors and companions equivalent to Peroni, crypto.com, Netapp, and with Alonso come some historic sponsors equivalent to CITI, a banking group that follows the driving force and lands on the Halo of the brand new AMR23.

Nice media impression and creativity will definitely come from the brand new Hugo Boss Official Teamwear, which with the Boss model (additionally seen on the automobile and drivers’ fits) can be in command of the manufacturing of the crew’s official clothes, which may already be bought on-line; a big, fashionable and classy assortment. A partnership stuffed with freshness and glamour that can enliven the Formulation 1 paddock with most of the testimonials and ambassadors who symbolize the model around the globe and in numerous fields; Khaby Lame, Matteo Berrettini, Kendal Jenner, Lee Minho, Naomi Campbell simply among the most well-known names within the Boss lineup.

One other new companion is AvaTrade, which turns into the crew’s Official Buying and selling Companion.

In addition to AlphaTauri, Aton Martin introduces its new Globe Trotter suitcase companion. A model well-known for its high-quality baggage collections, the British model will current particular, limited-edition items excellent for many who like to journey in fashion, sporting the Aston Martin Racing model.

aston-martin-2023After these 3 launches there are solely 3 extra left after which the road up of Formulation 1 2023 groups is prepared.

With Ferrari, Mercedes and Alpine, we’re prepared for the beginning of the brand new championship, and we’re trying ahead to it.

If you’re involved in understanding what
alternatives are nonetheless open with Formulation 1 groups,
please be happy to contact us.