Drew Desbordes, higher often called American comic and content material creator, Druski, launched his personal sports activities company referred to as 4Lifers. Druski wasted no time making waves within the sports activities company pool, signing star Florida Gators edge rusher Princely Umanmielen as 4Lifers’ first athlete shopper.
Druski told Front Office Sports, “Launching 4Lifers Sports activities Company permits me to mix my two passions — sports activities and leisure. Our workforce is dedicated to offering athletes with the assets, help, and advertising alternatives to develop on and off the sector. [Umanmielen is] the top-ranked edge rusher within the SEC, and we wholeheartedly imagine in his potential to change into a game-changing star that may thrive on the subsequent degree for years to come back.”
Umanmielen is coming into his 4th season at Florida and has been included in preseason watch lists for a number of awards forward of the 2023 season. He completed final season with a team-high 4.5 sacks and 9.5 TFLs, and second-best 5 quarterback hurries. Umanmielen was additionally featured in Professional Soccer Focus’s “2024 NFL Draft: 10 draft-eligible defenders to know” listing.
Druski has amassed a considerable social media following, which has grown to over 7 million followers on Instagram and Twitter mixed. The 28-year-old influencer initially needed to pursue a profession in sports activities broadcasting earlier than establishing his social media profession. Druski has collaborated with celebrity entertainers like Drake, Kevin Hart, Lil Yachty, Jack Harlow, and 21 Savage, and was additionally featured in Bud Gentle’s Tremendous Bowl business this yr. 4Lifers will not be Druski’s first step within the sports activities trade, nonetheless. He already is a co-owner of the Shoulda Been Stars workforce of the Fan Managed Soccer League.
This isn’t the primary time we’ve seen a widely known entertainer take a stab at a sports activities company. JAY-Z based Roc Nation Sports activities in 2008 and has skilled wild success. Roc Nation represents over 100-star athletes throughout main American and worldwide sports activities leagues. On the opposite finish of the spectrum, rapper and businessman Grasp P didn’t get pleasure from the identical achievement together with his company, No Restrict Sports activities. Grasp P’s company started in 1998 and sadly fell aside in 2000. Each JAY-Z and Grasp P had related approaches: extremely profitable entertainers launch a sports activities company, initially signing big-name athletes. These two examples go to point out the brutality of working in sports activities company and the large variability of success which will comply with.
The obstacles to entry are excessive, and the margins are low. However Druski will attempt to change into the following nice success story of entertainer-turned-agent. Umanmielen is shortly turning into a highly-rated NFL draft prospect and is a good funding to propel 4Lifers right into a aggressive company.