ASA’s First Ruling Below New Playing Advert Guidelines: Evaluation And Implications For Sports activities Organizations

Sports Betting

Friday, 27 January 2023
By Mike Llewellyn, Carlton Daniel, Jack Wooden

The Promoting Requirements Authority (“ASA”) has issued its first ruling  underneath the brand new guidelines that prohibit playing adverts with “ sturdy attraction ” to under-18s, offering a helpful instance as to how the brand new guidelines shall be utilized.

This text examines the implication of the choice for playing operators and sports activities organisations.

It delves into:

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Written by

Mike Llewellyn

Mike Llewellyn

Mike Llewellyn is a director within the Mental Property & Expertise Follow and the Sports activities & Leisure Trade Group.

Mike’s follow focuses on advising purchasers on the exploitation of economic rights, with a specific concentrate on the sports activities and playing industries on a world foundation.

Carlton Daniel

Carlton Daniel

Carlton is a Accomplice at Squire Patton Boggs based mostly in London. He advises on mental property rights, business contracts and shopper regulatory legislation, and handles each contentious and non-contentious issues.



Jack Wood

Jack Wooden

Jack is a Trainee Solicitor at Squire Patton Boggs based mostly in London.